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Powerful…Analytical…Tools…….Wharton's..Marketing..professors..-..the..largest,..most..cited,..and..most..published..marketing..faculty..in..the..world..-..specialize..in..translating..their..state-of-the-art..research..into..practical..tools..that..managers..can..use..to..make..better..decisions…Marriott…wanted…to…launch…a…new…chain…of…residence…hotels,…but…wasn't…sure…how…the…market…would…react…to…the…idea….Learn…more…about…the…Marketing…Department…..Cookies.are.required.to.use.this.site..HTTP..Status..404..-…..type…Status…report….

..Follow.Enter.search.terms:.Select.context.to.search:.in.this.repository.across.all.repositories.Advanced.Search.Notify.me.via.email.or.RSS.Browse.Collections.Disciplines.Authors.Author.Corner.Author.FAQ.Submit.Research..Digital.Commons.Home..About..My.Account..Accessibility.Statement…Some..suggestions:..Go..back..to..the..last..page..Go..to..the..home..page……Your..browser..doesn't..accept..cookies…An…icon…of…20th…century…marketing,…he…transformed…business…practices…around…the…world,…from…lodging…and…transportation…(including…the…creation…of…Courtyard…by…Marriott…hotels…and…the…EZPass…highway…toll…system)…to…medical…research,…public…policy,…and…industrial…engineering….Unsurpassed…Breadth…and…Depth…for…Students…….Shell.Oil.wanted.to.redefine.product.offerings.based.on.customers'.perceptions.and.needs.These.are.just.a.handful.of.the.corporations.that.have.improved.performance,.launched.new.products,.and.refined.their.pricing.and.merchandising.tactics.using.the.market.research.tools.created.by.the.Wharton.Marketing.Department..For..undergraduate,..MBA,..and..PhD..students..interested..in..focusing..their..studies..on..Marketing,..the..department's..mix..of..lectures,..readings,..case..studies,..and..computer..simulations..offers..unsurpassed..depth..and..breadth…message…Skip…to…main…content…Search…CornellSearch…SHA…The…Scholarly…Commons…My…AccountAboutHome…If…you're…reading…this…page…you…may…have…mis-typed…the…link…or…it…may…have…been…truncated…if…you…copied…it…from…an…email….If.that.is.not.the.case,.please.report.this.error.to.the.and.we.will.correct.it.as.soon.as.possible..

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